How to create a successful online presence

Build it and they will come? Not so easily. It takes time and effort to build an online presence. Be prepared to set a budget for ongoing marketing efforts, analytics and content management. Identify your target audience. Once you’ve identified their demographic characteristics, you can base your marketing on this information and tailor your content to address them. [caption id="attachment_473" align="alignnone" width="830"]structure-and-content-is-important Structure and content is very important. It can’t just look pretty.[/caption] It’s not just about being pretty. Know that the structure and content of your website is just as important as the visual design. A great design will only get you so far. Without substance, people will not visit or stay and search engines will not notice your website. Use social media as a networking tool. If people see the ‘human’ side of your business, this helps to build trust and connections. Optimize your website for mobile devices. More and more internet users are browsing the web via there smartphones and tablet devices. People want information at their fingertips. You simply can’t afford to miss out on this audience. [caption id="attachment_476" align="alignnone" width="830"]get-involved-in-your-online-marketing Get your hands dirty! Be involved in your online marketing.[/caption] Be involved. Train and empower your company to get involved in the online side of your business. Do not simply hire someone to “handle” it for you. Does your website have a blog? This is a very important and effective marketing tool. Use your blog to attract visitors, share knowledge and build trust. Adding new content on a regular basis will also boost your rankings on search engines. That being said… Make the most of search engines. Be sure to have great, unique content and be active on social media platforms such as Facebook, Twitter and Google Plus. This way people will find you. Good rankings on search platforms helps to create credibility as well. [caption id="attachment_481" align="alignnone" width="830"]high-quality-content-is-important High quality content is important.[/caption] Have high-quality content. Be sure to have content that encourages site visitors to return in the future. It must be engaging and informational, or people will disconnect. The content should also reflect your brand’s tone and style. Surveys and competitions are also great methods of engaging your audience. Keep an eye on your analytics. You should be in the know about what goes on with conversions, popular pages, competitors and Google algorithm changes. If you want to make a success of your website, this is just as important as the accounting side of your business. With careful planning, good marketing campaigns and the steps outlined above, you’re sure to achieve great online success and help your business grow. Good luck!]]>

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